If you have ever enjoyed the services of A Beauty Centre, then you would find Vague Vogue helpful for your further understanding of how the detoxification and beauty treatment have benefited your body, mind, and spirit at different levels. Otherwise this limited-edition publication, specially issued by A Beauty Centre, will embark you on a new and authenticating journey of aesthetic experience and a delicate expedition that promises an absolute state of beauty.
In the past, people demanded that art should be about “truth”, “kindness”, and “beauty”, but the world today is filled with material greed, led by commercial needs, and covered with false beliefs of superficial beauty and taste, would these simple virtues be good enough? How could these qualities be maintained? A Beauty Centre was born of such contemporary context as an attempt to provide people with real experiences through exploring beauty and reality in a false world full of fake images (and fake news!). Through various beauty and artistic means, the founder of A Beauty Centre deliberately created multiple contradictions between objects and non-objects in his spaces, so that opposing elements negates one another to achieve “detoxification” for the clients. Special effort has been made, on both the perceptual and physical levels, to connect the attention of clients who have come to experience the treatment, while presenting them a series of visual and perceptual questions to ponder. Here, poetic ambiguity is part of the therapy from the beginning, everything they encounter seems paradoxical, they see in front of them beautiful nude statues that are not “beautiful” nor “nude”, they pass by pool of liquid that is hard and dry, but walk into columns of soft rain without getting wet. They come across a table without a stable surface for holding things, while appreciating fashion displays on the walls that are not fashionable. Eventually, they find themselves in a beauty salon that is not a “beauty salon”, while A Beauty Centre is an art exhibition that is not “art exhibition”, contemporary art that is not “contemporary art”, sculpture exhibition that is not “sculpture exhibition” – at this moment, you may be reading a magazine that is not a “magazine” ... Amidst these baffling affairs, A Beauty Centre aims to become a unique arena where meaning would be able to proliferate freely. Everything seems possible here. As the beauticians and the clients seek answers and solutions together during the process of therapy and healing, audiences, artists, the art objects, the very site of the centre itself, and even this publication all become inter-subjects that enrich one another during the mutual exchange.
In addition to the most relevant business ideas and “beauty concepts” meticulously carved by the founder of A Beauty Centre, Vague Vogue has also invited important critics in the art industry to further extend and clarify issues related to the definition of beauty, art, and the related mechanisms for the audiences.
A Beauty Centre was first established in Singapore and later in Taiwan, with the special publication Vague Vogue available now that makes the oeuvre complete – it took Yeo a total of nearly ten years for all these. By bringing together sculptural objects, beauty and detoxifying treatment system, and art reading in alliance, he hopes to re-examine our relationship with "beauty", "art", and "artwork" through the scopes of personal creation, contemporary art mechanism, and commercial business model.
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