Books Kinokuniya Singapore

Buyology : How Everything We Believe about Why We Buy is Wrong -- Paperback / softback [Paperback]

by Lindstrom, Martin

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Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

image of Buyology : How Everything We Believe about Why We Buy is Wrong -- Paperback / softback
9781847940131
  • S$22.50 Online Price
  • S$20.25 Kinokuniya Privilege Card Member Price
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  • Singapore Main store

    Shelf Location
    : D08-05, D01-08
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    : Available
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Item Type English Books (Paperback)
Publication Date 2009/05
Publisher Cornerstone (GB)
ISBN 9781847940131

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