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Writing Copy for Dummies (For Dummies (Career/education)) [Paperback]

by Kranz, Jonathan

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Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.

image of Writing Copy for Dummies (For Dummies (Career/education))
9780764569692
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Item Type English Books (Paperback)
Publication Date 2004/10
Publisher For Dummies (US)
ISBN 9780764569692
Size/Pages 362p

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