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Writing Copy for Dummies (For Dummies (Career/education)) [Paperback]

by Kranz, Jonathan

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Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.

image of Writing Copy for Dummies (For Dummies (Career/education))
  • S$30.98 Online Price
  • S$27.88 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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  • Singapore Main store

    Shelf Location
    : D08-05, D12-04
    : Available
  • Bugis store

    Shelf Location
    : Not Available
Item Type English Books (Paperback)
Publication Date 2004/10
Publisher For Dummies (US)
ISBN 9780764569692
Size/Pages 362p

  • 1
  • The Power of Mome...

  • 2
  • Never Split the D...

  • 3
  • User Experience D...

  • 4
  • The Communication...

  • 5
  • Way of the Wolf :...