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Value Proposition Design : How to Create Products and Services Customers Want (Strategyzer) [Paperback]

by Osterwalder, Alexander / Pigneur, Yves / Bernarda, Greg / Smith, Alan

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

image of Value Proposition Design : How to Create Products and Services Customers Want (Strategyzer)
9781118968055
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Item Type English Books (Paperback)
Publication Date 2014/10
Publisher John Wiley & Sons Inc (US)
ISBN 9781118968055
Size/Pages 290p

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