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Unconscious Branding : How Neuroscience Can Empower (and Inspire) Marketing [Paperback]

by Van Praet, Douglas

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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.

image of Unconscious Branding : How Neuroscience Can Empower (and Inspire) Marketing
9781137278920
  • S$33.32 Online Price
  • S$29.99 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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  • Singapore Main store

    Shelf Location
    : D08-05
    Stock
    : Available
  • Bugis store

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    :
    Stock
    : Not Available
Item Type English Books (Paperback)
Publication Date 2014/03
Publisher Palgrave Macmillan (GB)
ISBN 9781137278920
Size/Pages 288p

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