Books Kinokuniya Singapore

Free Local Delivery with minimum order of S$40 under Normal Shipping. Priority Shipping dispatches available items first. Click for more information on our Delivery Options.

The Hidden Psychology of Social Networks : How Brands Create Authentic Engagement by Understanding What Motivates Us [Hardcover]

by Federer, Joe

  • (0)

"A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, and psychology to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how different social network structures correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook to the managed Ego, and Instagram to the ideal Superego. Understandingthese fundamental mindsets of social media users enables marketers to more efficiently and effectively utilize these channels to reach their target audiences. In The Hidden Psychology of Social Networks readers will learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, it is the essential playbook for marketing, PR, and advertising professionals"--

image of The Hidden Psychology of Social Networks : How Brands Create Authentic Engagement by Understanding What Motivates Us
  • S$40.95 Online Price
  • S$36.85 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
  • Usually dispatches around 3 to 5 working days.
  • Retail store and online prices may vary.
  • Delivery time required depends on your selected option.

domestic delivery FREE Shipping on orders over S$40.00

N.B. While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.


See below for nearest stores with available stock.

To confirm availability and pricing, please call the store directly.

  • Singapore Main store

    Shelf Location
    : D08-02
    : Available
  • Bugis store

    Shelf Location
    : Not Available
  • Jurong store

    Shelf Location
    : Not Available
Item Type English Books (Hardcover)
Publication Date 2020/09
Publisher McGraw-Hill (US)
ISBN 9781260460223
Size/Pages 284p

  • 1
  • Rich Dad Poor Dad...

  • 2
  • Four : The Hidden...

  • 3
  • Challenger Sale :...

  • 4
  • Getting to Yes : ...

  • 5
  • No Filter -- Pape...