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Made to Stick : Why some ideas take hold and others come unstuck [Paperback]

by Heath, Chip / Heath, Dan

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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

image of Made to Stick : Why some ideas take hold and others come unstuck
9780099505693
  • S$25.95 Online Price
  • S$23.35 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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  • Singapore Main store

    Shelf Location
    : D06-04, D06-03, D09-02
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    : Available
  • Bugis store

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