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It's Not How Good You Are, It's How Good You Want to Be [Paperback]

by Arden, Paul

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

image of It's Not How Good You Are, It's How Good You Want to Be
9780714843377
  • S$22.72 Online Price
  • S$20.45 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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  • Singapore Main store

    Shelf Location
    : Q15-04, D13-02, D01-06
    Stock
    : Available
  • Bugis store

    Shelf Location
    : B01-02, B01-03, C01-06
    Stock
    : Available
  • Jurong store

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    :
    Stock
    : Not Available
Item Type English Books (Paperback)
Publication Date 2003/06
Publisher Phaidon Inc Ltd (US)
ISBN 9780714843377
Size/Pages 128p

DESCRIPTION

A handbook of how to succeed in life by an advertising guru.

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  • 5
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