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Digital Marketing : Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students [Paperback]

by Kaufman, Ira / Horton, Chris / Kotler, Philip (FRW) / Edelman, David (FRW

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"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

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9780415716758
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  • Singapore Main store

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Item Type English Books (Paperback)
Publication Date 2014/10
Publisher Routledge (GB)
ISBN 9780415716758
Size/Pages 353p

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