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Buyology : How Everything We Believe about Why We Buy is Wrong [Paperback]

by Lindstrom, Martin

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Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

image of Buyology : How Everything We Believe about Why We Buy is Wrong
  • S$23.50 Online Price
  • S$21.15 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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  • Singapore Main store

    Shelf Location
    : D08-05, D08-04, D01-08
    : Available
  • Bugis store

    Shelf Location
    : C01-04, C01-03, D03-01
    : Available
Item Type English Books (Paperback)
Publication Date 2009/05
Publisher Random House Business Books (GB)
ISBN 9781847940131
Size/Pages 272p

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