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Brand New : The Shape of Brands to Come [Paperback]

by Olins, Wally

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Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.

image of Brand New : The Shape of Brands to Come
9780500291399
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  • S$28.79 Kinokuniya Privilege Card Member Price
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  • Singapore Main store

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Item Type English Books (Paperback)
Publication Date 2014/04
Publisher Thames & Hudson (GB)
ISBN 9780500291399
Size/Pages 200p

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