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Asian Brand Strategy : Building and Sustaining Strong Global Brands in Asia (2nd Revised Updated) [Hardcover]

by Roll, Martin

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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

image of Asian Brand Strategy : Building and Sustaining Strong Global Brands in Asia (2nd Revised Updated)
9781137359162
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Item Type English Books (Hardcover)
Publication Date 2015/07
Publisher Palgrave Macmillan (DE)
ISBN 9781137359162
Size/Pages 335p

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